Focus more of your marketing on customer retention
In my previous post (The Questions I Would Ask If I Were Marketing Your Business – Comment and Part 1) I posed two questions: How much of your current business comes from existing clients and how much...
View ArticleWe may have got the T shirt but it’s still to be earned.
We don’t know what we don’t know I always chuckle to myself when big companies that sponsor awards to start up and existing small business give, as part of the prize, mentoring or advice from a senior...
View ArticleTo take on a senior employee in your own biz – or not.
There is a better way of building your business than taking on a senior employee. Unfortunately, this better way is risky and certainly is not possible for all types of micro-business. My preferred...
View ArticleDon’t push when you can pull
No selling required There is a better way of winning new customers than pushing you and your B2B offer at them. Customers love it because they’re buying rather than being sold to. You’ll like it...
View ArticleA People List – the secret of your biz success
Don’t believe all you read There is a better way to start up success than the business planning process. A lot of the same ‘must dos’, processes, are quoted by entrepreneurship academics, management...
View ArticleYou cannot improve one thing by 1000% but you can improve 1000 little things...
I like quotes because they can take a whole heap of learning and experience and deliver it in a few powerful words. So, as part of my posts here going forward, I thought I’d share a few quotes with you...
View ArticleAre you jumping steps in the relationship cycle?
Recently I read a read an article from Forrester called: “B2B Marketers Have A Blind Spot: The Buyer Journey”. It was the first paragraph and diagram (below) that caught my eye: “Last month, I was...
View ArticleHow do you keep your business fresh?
Be disruptive not desperate ‘I’ll do it’. That’s the response you get from Tony Robinson OBE’s answer-phone. It doesn’t surprise me that he’s desperate for work – he can’t do anything. As a literary...
View ArticleIs it a good idea to get a coach or mentor?
Do keep up. I’m sorry it has been a couple of weeks since my last effervescent erudition. I thought it best to go into hiding for a little while – two reasons. Firstly, ever since I was papped topless...
View ArticleWhy I’d Choose a Woman Business Partner Every Time?
Ouch! I think that hissing is the sound of knives flying through the air aimed at my back. This is where I may upset most business women and most business men. I’ll be accused of stereotyping and other...
View ArticleAre incentives the missing piece of your customer review picture?
Have you considered making a special offer or discounting your prices to try and drive extra sales? If you have, or are considering doing so in the future, let me ask you to pause for a second and...
View ArticleStand out from your competitors and make 2014 the year that you start...
Recently, I was trawling through my Evernote store of articles when I came across a Social Media Examiner article from a few months ago called: Blogging a Top Focus for Marketers and Other Trends Shown...
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